The new clothes collections
The new paraded collections were designed with an aim of meeting the needs for the families, and that, while combining the styles most run with the great happiness of the fashionistas! Heading Full fires on the fashion, the event made it possible to the 250 people present to assess these trends mode of the spring and the summer 2010, for all the family, which will be available in the stores of the chain on a Quebec scale. The well-known organizer, Herby Moreau, played the part of master of ceremony during this evening the most succeeded of. “Full fires on the fashion highlights all the know-how of the Québécois purchasers of Aubainerie. They always unearth the tendencies of the hour for all the family.
Their knowledge of our customers is their great force and allows them to offer the last innovations regularly, and that, at irresistible prices”, declares Norman Décarie, general president-director of Aubainerie. A new tempting and connected campaign Full fires on the fashion is only one of the actions undertaken by Aubainerie which positions like a current and dynamic player in the market of the sale of clothing in Quebec. At the beginning of January, the Québécois chain revealed its completely renewed Internet site, which posts a brought up to date graphic invoice and offers a simplified navigation. A very new publicity campaign will get going during the next weeks. The company also benefitted from the occasion to plunge in the universe of Web 2.0 by creating its Facebook page and its Twitter account, on which the topicality of the chain can be followed and the experiments of the Net surfers divided. A company engaged in the changing For a third consecutive year, Aubainerie engages towards the changing in design and marketing of the mode by giving the kickoff, with the cégep Marie-Victorin, with the contest Mode Academy.
In mid-May, two finalists will be crowned gaining, for the shutter design and for the shutter marketing. The latter will be divided more than 13.000 $ out of purse and will carry out a training course remunerated within the team of Aubainerie. Aubainerie, a solid network of Québécois merchants Aubainerie, which is defined by its network of dynamic and interdependent Québécois merchants, will continue its expansion in 2010 with the opening of eight new establishments and the restoration of several others. Leader in the offer of clothing mode for all the family.